Private banking is investment, financial and other day-to-day banking services provided by banks and other financial institutions to people with high net worth and other assets, commonly referred to as high net worth individuals. Generally, the term “private” refers to the more personal attitude and services provided by bankers as part of a private banking package, compared to mass-market retail banking. Private banking is generally a subset of wealth management and consists of numerous services such as general banking, brokerage, asset management, wealth structuring, insurance, advisory, lending, investment services, and even tax planning. http://www.confiduss.com/en/info/blog/article/private-bank-account-opening-malta/