Setting up an Amazon Ads campaign is just the first step to increasing product visibility and growing sales. You will need a strategy to be able to leverage all of the investment you put into your PPC to make sure that you are efficiently managing your ad budget. It is important to track your PPC metrics so that you can optimise your PPC campaigns and identify areas for improvement. Choosing the right metrics to track is essential so that you can make changes when necessary. Ensure your marketing efforts stay profitable by making sure your ad spend and ad sales are on track! You can also export all of your PPC reports with just a click using KwickMetrics. best amazon ppc tools